Spotlight on CAA’s new office, designed by Fourfront Group to express the glamour of the entertainment industry.
Creative Artists Agency (CAA) represents many of the leading individuals and properties in entertainment, sport, and brand marketing. When it decided to move into a new landmark building around the corner from its existing London HQ, it wanted its new offices to reﬂect the energy, excitement and glamour of the entertainment industry. The space had to impress serious artists, incorporate high-quality studio and listening suites, and provide excellent support for the people who work there.
This was a complex project for Fourfront Group’s design & fit-out company Area that accommodates a diverse range of needs. The front of house conveys a sense of confidence and dynamism not tied to any particular entertainment branch. Reception and breakout spaces wow and impress – upon entering, staﬀ and visitors are welcomed with an impressive sculptural piece, suspended through a double-height space. By contrast, back of house is more functional with a cellular layout suited to the activities taking place there.
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