Spotlight on clothing brand Superdry’s Gurgaon office, given energy and flair by Space Matrix’s industrial-inspired design.
Superdry’s high-quality clothing products represent a fusion of Japanese graphics, fine British tailoring and vintage Americana styling. The company wanted a workplace in Gurgaon that would showcase its work, core values and philosophy. The aesthetic needed to be raw, vintage and industrial, with a dash of contemporary style for a lounge room that would help break the monotony of the office areas.
Space Matrix’s solution is strong on wow factor. Concrete-finish walls and floors, sleeper wood furnishings, bare ceilings and industrial filament light fixtures create an industrial effect. In contrast the lounge has a contemporary feel, with black and white murals, a neon-coloured sofa and bright lounge chairs.
The company’s branding is incorporated throughout the space. The brand logo has been rendered in a rusted metal sheet with a backdrop of old sleeper wood, while a graphics wall highlights the core values of passion, creativation, quality, family, individuality and fun.