2018 Trends: Driving Social & Sustainable Values Through Design‎

Introduction: The UAE Aesthetic

The UAE is not only home to the world’s tallest building, the Burj Khalifa, or one of the world’s most beautiful mosques, the Sheikh Zayed Mosque in Abu Dhabi - it is also renowned for its particular design ethos – ultra-modern but also rooted in a particular historical, geographic and cultural nexus.

Dubai and Abu Dhabi have been described as glittering futuristic expanses, and also the home of rich traditional architecture. It is this blend of the new and old, the traditional and modern that is giving rise to a unique creative sensibility in the UAE - a design aesthetic that is always looking forward while never forgetting about the past; that expresses the vitality and strength of the country’s cosmopolitan population and its global economic power, articulating beauty, power and functionality.

Alongside the efforts made by the country to diversify and increase economic growth, there has been equally strong attention paid to creating this growth on sustainable principles, as evidenced in the UAE’s commitment to the United Nations Sustainable Development Goals (SDGs) 2030, and the Paris Climate Agreement, as outlined in the UAE 2021 Vision and UAE 2030 Green Agenda.

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